Press Conference Peugeot Tour 2011

The Peugeot Tour in the city

The Royal Spanish Golf Federation’s office has been the scenario to present the 13rd edition of the Peugeot Tour de Golf, presented by the President of the Spanish Federation Gonzaga Escauriaza, the Marketing Director of Peugeot Spain Stephane Levi, General Manager of MatchGolf Javier Gervas, Director of Alps Tour Alessandro Rogato and the winner of the Peugeot Tour 2010 Order of Merit, Alvaro Salto.

Gonzaga ESCAURIAZA: “Being part of the Alps Tour is a great experience for our players, the amateur because they see if they have got the level to turn professional, and the professionals to start their carreers abroad, where they have to be, far from their environment.”

Javier GERVAS: “13 years ago I presented you one of my dreams, the beginning of the National Tour ; we’ve gone through difficult times but here I am once again very happy to present a strong, healthy and mature tour. As Scottish, its said that a 12 year old scottish wiskey is a jewel, mature and high quality, and the Peugeot Tour, after 12 years, has matured, has great quality and is a jewel.
This is possible thanks to our sponsors: Peugeot as the main sponsor with whom I have been working for 12 years at the Peugeot Tour and all together 25 years; Peugeot Financiacion, Vocento, Kyocera, Radio Marca, STX, Maxfli, Heineken, Gefco, Cleveland, Ferposan, Carrasco Guijuelo, Segura Viudas, RFEG, Federations of Valencia, Madrid and Catalunya, and the Alps Tour, thanks to all. One of the news this season is that we are going to show the Peugeot Tour in the cities we visit, we will install a golfing area to show the people the game of golf and attract them to the tournament ; we want everyone to be part of the Peugeot Tour.”

Alessandro ROGATO gave some information about the history of the Alps Tour that “started un 2001 with 8 tournaments in 4 countries: Italia, Francia, Austria and Suiza, and 17 000 euro per tournament. In 2003 we had 19 tournaments, in 2004 the Challenge Tour recognized the Alps Tour and in 2010, when Spain joined the Alps Tour we reached 22 tournaments and passed the barrier of 1 million euros. I am very proud of being part of this project, my dream is to reach as many countries as possible and one of my dreams was when the Spanish Federation and MatchGolf contacted me to open it to Spain. Players love to come to Spain, the level of golf is really high, the organization is superbe and the golf courses are in great conditions. From the Alps Tour we are very happy to spread the brand Peugeot, and to support the Foundation Isabel Gemio of the Peugeot Tour.”

Stephane LEVI: “Peugeot does not get involved with other sports but there is a long tradition between Peugeot and golf worldwide. Last year and this year we have been working hard launching new models, and other services as the electric car that we want to involve with golf and it will be at the Peugeot Tour of Valencia. We have a new slogan, MOTION & EMOTION which perfectly matches golf values. We are very happy to support the Peugeot Tour and excited to see the new players and winners of the season.”

PEUGEOT TOUR 2011 SCHEDULE
Peugeot Tour de Valencia, Golf Escorpion, 9-13 March
Peugeot Open de Catalunya, Golf Sant Cugat, 27 April-1 May
Peugeot Tour Alps de Espana, CCVMadrid, 13-17 July
Peugeot Tour de Lerma, Burgos, 21-25 September
Peugeot Tour Gran Final, Zaudin Golf, Sevilla, 22-27 November
Campeonato de Profesionales RFEG (venue and date tba)